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University apparel emblazoned with ‘CUM’ is a chaotic internet mystery

University apparel emblazoned with 'CUM' is a chaotic internet mystery

Delighted and embarrassed students and other internet users shared on TikTok and elsewhere that a private Lutheran school, Concordia University of Michigan, appeared to have recently debuted a rather unfortunate and/or glorious new line of athletic wear. The new line prominently featured what people assumed was the university’s acronym: CUM.

T-shirts, hats, sweatshirts, all celebrated school spirit, and then some. One of the best items was a sweatshirt with a sparkly heart and the word CUM in the middle. Posts cackling and face-palming at the apparel went viral over the weekend. One TikTok got over 760,000 views.   Read more…

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