TikTok will finally pay its biggest creators directly

TikTok will finally pay its biggest creators directly

TikTok is finally going to start paying its most influential creators directly. 

The app announced that it has started a $ 200 million “Creator Fund” to support “ambitious creators who are seeking opportunities to foster a livelihood through their innovative content.” In a statement released Thursday, TikTok said the fund is for U.S.-based creators only. 

TikTok has fostered the rise of major influencers like the D’Amelio sisters, members of the Hype House, and more. But until now TikTok creators had to monetize their content themselves. Creators could only earn money off their content through partnerships with third-party brands. Whereas YouTube directly pays its creators a cut of ad revenue. Read more…

More about Creators, Monetization, Tiktok, Culture, and Web Culture

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