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Pantone’s new ‘Period’ colour tackles menstruation stigma

Pantone's new 'Period' colour tackles menstruation stigma

Pantone has launched a new colour with a very important message. The bright red shade is called ‘Period’ and it’s here to tackle the stigma surrounding menstruation.

The Pantone Colour Institute — the design company with the biggest colour matching system in the world — has teamed up with healthcare brand Intimina to create a custom Pantone shade to represent the colour of period blood. 

The release of the new hue forms part of Intimina’s Seen+Heard campaign which aims to encourage open conversations about menstruation regardless of gender. 

It’s important to remember that menstruation affects non-binary people and trans men. It’s also worth noting that not all cisgender women have periods.  Read more…

More about Periods, Pantone, Period Stigma, Pantone Color Institute, and Social Good
Mashable

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