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Ok, Snapchat’s new brand partnership is pretty cute: Bitmoji will wear Ralph Lauren

Ok, Snapchat's new brand partnership is pretty cute:  Bitmoji will wear Ralph Lauren

Bitmoji are about to get preppier.

Snapchat and the fashion label Ralph Lauren have entered into a new deal that will let users dress their Bitmoji in the brand’s signature polo-inspired duds. It’s a new kind of collaboration for Snapchat that shows how it’s working on creative ways to bring luxury brands into the playful app’s fold beyond traditional advertising.

Bitmoji are the cute animated avatars whose appearance users can customize to their liking. Snap, Incacquired Bitmoji-maker BitStrips Inc. in 2016. Bitmoji are now deeply integrated with the Snapchat experience, and Snap has been rolling out games, shows, and other app features that showcase the little guys over the last few years. Read more…

More about Snapchat, Ralph Lauren, Bitmoji, Tech, and Social Media Companies
Mashable

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