Instagram testing ‘personal fundraisers’ right in the app

Instagram testing 'personal fundraisers' right in the app

Look out, GoFundMe.

Instagram announced Tuesday that it’s launching a new capability called Personal Fundraisers. Beginning with a small test for Android users in the U.S., U.K., and Ireland, and eventually coming to iOS, Instagram users can start a fundraiser that personally benefits them for a host of eligible reasons, including medical emergencies, hobbies, business support, and more.

Facebook, which owns Instagram, already allows for personal fundraisers on its platform. Nonprofits registered as businesses on Instagram can also already use their profiles to raise funds through a donation button, a donation sticker for stories, and live fundraisers in stories. The test means fundraising now comes to profiles that aren’t registered as businesses. Read more…

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